60 minutes. Secret weapon /
A profile / interview of Brad Parscale, the digital director for the Trump campaign who strategically used Facebook to microtarget voters in key areas on key issues. Microtargeting is the practice of generating and customizing unique ads for every individual voter. He was aided by employees from the...
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| Other Authors: | , |
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| Format: | Video |
| Language: | English |
| Published: |
New York, NY :
Columbia Broadcasting System (CBS),
2017.
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| Subjects: | |
| Online Access: | CONNECT |
