60 minutes. There's no business like shoe business /
Investigates the recruitment practices of Nike and Adidas as they go after young basketball players in hope of finding the next Michael Jordan to promote their new sneakers. Promising children are showered with sneakers and clothing, recruited on to teams owned by Nike or Adidas, and even directed t...
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| Other Authors: | , , |
|---|---|
| Format: | Video |
| Language: | English |
| Published: |
New York, NY :
Columbia Broadcasting System,
2002.
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| Subjects: | |
| Online Access: | CONNECT: Owned by Walker Library |
