Essentials of media planning : a marketing viewpoint / by Barban, Arnold M.

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How it was in advertising : 1776-1976 /

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John Caples : adman / by White, Gordon Eugene, 1914-

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The radio and television commercial / by Book, Albert C.

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Business/industrial marketing and communications : key to more productive selling / by McNutt, George C.

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100 best sales promotions.

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Successful direct marketing methods / by Stone, Bob, 1918-2007

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How fifteen transnational corporations manage public affairs / by Dunn, S. Watson 1918-

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Profitable direct marketing : how to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies / by Kobs, Jim

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Strategic advertising campaigns / by Schultz, Don E.

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Advertising age yearbook.

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Trademark problems and how to avoid them / by Diamond, Sidney A.

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Creative management : a euphemism for common sense / by Marsteller, William A.

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Sales promotion essentials / by Schultz, Don E.

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Winning in labor arbitration / by Baer, Walter E.

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Advertising media planning / by Sissors, Jack Zanville, 1919-

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International marketing communications / by Roth, Robert F.

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Cable, an advertiser's guide to the new electronic media / by Kaatz, Ronald B.

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Sales promotion management / by Schultz, Don E.

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The benevolent dictators : interviews with advertising greats / by Cummings, Bart

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