Globalizing ideal beauty : how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century / by Sutton, Denise H.

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Yankee don't go home! : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 / by Moreno, Julio, 1970-

Table of Contents: “…Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico.…”
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Yankee don't go home! : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 / by Moreno, Julio, 1970-

Table of Contents: “…Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico.…”
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NBC : America's network /

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NBC : America's network /

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Hard sell : advertising, affluence and transatlantic relations, c. 1951-69 / by Nixon, Sean, 1966-

Table of Contents: “…The advertising industry in the age of affluence -- Apostle of Americanization? : J. Walter Thompson, advertising and Anglo-American relations -- Understanding the ordinary women : consumer research and the mass-market housewife -- 'A challenge both alarming and alluring' : the birth of television advertising -- 'All mod cons' : television advertising, the housewife and domestic life -- Welcome intrusion? …”
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The rise of advertising in the United States : a history of innovation to 1960 / by Applegate, Edd

Table of Contents: “…Barnum and his influence on advertising -- Lydia Pinkham and her vegetable compound: the advertising of a patent medicine -- John Wanamaker and retail advertising -- Albert Lasker and the Lord & Thomas Advertising Agency's influence on advertising -- The rise of Procter & Gamble and the advertising of Ivory soap -- Elliott White Springs and the mid-1900s advertising campaign for the Springs Cotton Mills -- Stanley B. Resor and the J. Walter Thompson Company: 1908-1961 -- The development of advertising education in the United States: a brief history.…”

The rise of advertising in the United States : a history of innovation to 1960 / by Applegate, Edd

Table of Contents: “…Barnum and his influence on advertising -- Lydia Pinkham and her vegetable compound: the advertising of a patent medicine -- John Wanamaker and retail advertising -- Albert Lasker and the Lord & Thomas Advertising Agency's influence on advertising -- The rise of Procter & Gamble and the advertising of Ivory soap -- Elliott White Springs and the mid-1900s advertising campaign for the Springs Cotton Mills -- Stanley B. Resor and the J. Walter Thompson Company: 1908-1961 -- The development of advertising education in the United States: a brief history.…”
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Hard sell : advertising, affluence and transatlantic relations, c. 1951-69 / by Nixon, Sean, 1966-

Table of Contents: “…Apostle of Americanization? J. Walter Thompson, advertising and Anglo-American relations; 3. …”
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A word from our sponsor : admen, advertising, and the golden age of radio / by Meyers, Cynthia B.

Table of Contents: “…: Advertising Agencies and Networks Vie for Control in the 1930s -- The 1930s' Turn to the Hard Sell : Blackett-Sample-Hummert's Soap Opera Factory -- The Ballet and Ballyhoo of Radio Showmanship : Young & Rubicam's Soft Sell -- Two Agencies : Batten Barton Durstine & Osborn, Crafters of the Corporate Image, and Benton & Bowles, Radio Renegades -- Madison Avenue in Hollywood : J. Walter Thompson and Kraft Music Hall -- Advertising and Commercial Radio during World War II, 1942-45 -- On a Treadmill to Oblivion : The Peak and Sudden Decline of Network Radio -- Conclusion.…”
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The gender and consumer culture reader /

Table of Contents: “…. -- Listening to khakis: what America's most popular pants tell us about the way guys think / Malcolm Gladwell -- Archival material: Paramount pictures and Linit advertisements -- Advertising women: the J. Walter Thompson company women's editorial department / Jennifer Scanlon -- In spite of women: Esquire magazine and the construction of the male consumer / Kenon Breazeale -- From town center to shopping center: the reconfiguration of community marketplaces in postwar America / Lizabeth Cohen -- Narcissism as liberation / Susan J. …”

Norman Bel Geddes : American design visionary / by Maffei, Nic

Table of Contents: “…Cover; Contents; List of Illustrations; List of Plates; Acknowledgments; Introduction; 1 Becoming a Practical Visionary: Bel Geddes's Youth and Early Career; Portraiture and advertising illustration; Christian Science and Fordism; InWhich magazine; 2 Transforming Audiences: Stage Design to Industrial Design; Bel Geddes's knowledge of Theosophy, psychology, and advertising; Theater Number 6: Merging the audience and actors; Bel Geddes's stage design course, 1922-1928; Franklin Simon window displays, 1927-1930; J. Walter Thompson assembly hall, 1929.…”
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How to Use Advertising to Build Strong Brands /

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