Event planning and management : principles, planning, and practice / by Dowson, Ruth, Albert, Bernadette, Lomax, Dan

Table of Contents: “…Machine generated contents note: Events : the changing environment -- The event planning model -- Research, concept development and feasibility screening -- Developing your events programme and content -- Venue selection and site planning essentials -- Production and operational logistics -- Staffing and human resources in events -- Drawing in the crowds : marketing events -- Finance, budgeting and procurement in events -- A practical guide to managing an event on the day -- Measuring event success : evaluation insights -- Events : the future…”

Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR /

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