Published 2014
Table of Contents:
“…III Brands in the Luxury Market -- Managing an iconic old luxury brand in a new luxury economy: Hermes handbags in the US market / Brittany Haas -- Communicating brand image through fashion designers' homes, flagship stores and ready-to-wear collections / Lauren Petroff -- Leveraging designer creativity for impact in luxury brand management: An in-depth case study of designers in the
Louis Vuitton Moet Hennessy (LVMH) brand portfolio / Doris H. …”
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