Corporate social responsibility : doing the most good for your company and your cause / by Kotler, Philip

Table of Contents: “…The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.…”

Corporate social responsibility : doing the most good for your company and your cause / by Kotler, Philip

Table of Contents: “…The case for doing at least some good: perspectives from the past, present and future -- Corporate social initiatives: options for doing good -- Corporate cause promotions: increasing awareness and concern for social causes -- Cause-related marketing: making contributions to causes based on product sales -- Corporate social marketing: supporting behavior change campaigns -- Corporate philanthropy: making a direct contribution to a cause -- Community volunteering: employees volunteering their time and talents -- Socially responsible business practices: discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives: 10 recommendations.…”
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Good works : marketing and corporate initiatives that build a better world-- and the bottom line / by Kotler, Philip

Table of Contents: “…. -- Corporate-Driven Initiatives: Expressing and Advancing Your Company's Values and Objectives. Corporate philanthropy: making a direct contribution to a cause ; Community volunteering: employees donating their time and talents ; Socially responsible business practices: changing how you conduct business to achieve social outcomes. -- Offense and Defense. …”
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Good works : marketing and corporate initiatives that build a better world-- and the bottom line / by Kotler, Philip

Table of Contents: “…. -- Corporate-Driven Initiatives: Expressing and Advancing Your Company's Values and Objectives. Corporate philanthropy: making a direct contribution to a cause ; Community volunteering: employees donating their time and talents ; Socially responsible business practices: changing how you conduct business to achieve social outcomes. -- Offense and Defense. …”
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