Published 2020
Table of Contents:
“…Preface: these are the stakes -- Introduction: gender, consumption, and the Great Recession era of corporate food marketing -- Crafting dude food media: from advertising to men's cookbooks -- Creating a dude chef:
Food Network's Guy Fieri -- Producing food for dudes: the masculinization of diet soda & yogurt -- Marketing diets to dudes: health, bodies & selves on Weight Watchers -- Conclusion: dude, what happened?…”
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