This note's for you : popular music + advertising = marketing excellence / by Allan, David

Table of Contents: “…Opening act: the brands -- Synchronization and transcription licenses -- "Teach the World to Sing"...Coca Cola (1971) -- New generation...Michael Jackson and Pepsi (1983) -- Grapevine...motown and the California Raisins (1986) -- "Revolution"...The Beatles and Nike (1987) -- "Be My Baby"...The Ronettes and Levi's (1989) -- "Like a Rock"...Bob Seger and Chevy (1991) -- "Start Me Up"...The Rolling Stones and Microsoft (1995) -- "Desert Rose"...Sting and Jaguar (1999) -- "Pink Moon"...Drake and VW (1999) -- "Find My Baby"...Moby and American Express (2000) -- "Days Go By"...Dirty Vegas and Mitsubishi (2002) -- "Lust for Life"...Iggy Pop and Royal Caribbean (2002) -- "Rock and Roll"...Led Zeppelin and Cadillac (2002) -- The Silhouettes...various artists and Apple (2003) -- Angels...Bob Dylan and Victoria's Secret (2004) -- "Love Train"...O'Jays and Coors Light (2005) -- "Back in Black"...AC/DC and The Gap (2006) -- "The Hamsters"...various artists and Kia (2008) -- "Lose Yourself"...Eminem and Chrysler (2011) -- Horses and dogs...Fleetwood Mac, Passenger, and Budweiser (2013 and 2014) -- Encore: The bands -- Notes -- References -- Index.…”