Diners, dudes, and diets how gender and power collide in food media and culture by Contois, Emily J. H.

Table of Contents: “…Preface: these are the stakes -- Introduction: gender, consumption, and the Great Recession era of corporate food marketing -- Crafting dude food media: from advertising to men's cookbooks -- Creating a dude chef: Food Network's Guy Fieri -- Producing food for dudes: the masculinization of diet soda & yogurt -- Marketing diets to dudes: health, bodies & selves on Weight Watchers -- Conclusion: dude, what happened?…”
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Diners, dudes, and diets : how gender and power collide in food media and culture / by Contois, Emily J. H.

Table of Contents: “…Preface: these are the stakes -- Introduction: gender, consumption, and the Great Recession era of corporate food marketing -- Crafting dude food media: from advertising to men's cookbooks -- Creating a dude chef: Food Network's Guy Fieri -- Producing food for dudes: the masculinization of diet soda & yogurt -- Marketing diets to dudes: health, bodies & selves on Weight Watchers -- Conclusion: dude, what happened?…”
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