Neuro design : neuromarketing insights to boost engagement and profitability /

Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit.

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Bibliographic Details
Main Author: Bridger, Darren (Author)
Format: eBook
Language:English
Published: London ; New York, NY : Kogan Page Limited, 2017.
Subjects:
Online Access:CONNECT
CONNECT