Customer-centric marketing : supporting sustainability in the digital age /

"Consumers are increasingly gravitating toward companies like TOMS and Whole Foods -- sustainable, authentic, and green businesses that have a positive social impact and make their values clear to their customers. As more businesses follow suit and update to more sustainable operations, marketi...

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Bibliographic Details
Main Author: Richardson, Neil, 1963 January 25-
Format: eBook
Published: London ; Philadelphia : Kogan Page, 2015.
Online Access:CONNECT