Customer-centric marketing : supporting sustainability in the digital age /
"Consumers are increasingly gravitating toward companies like TOMS and Whole Foods -- sustainable, authentic, and green businesses that have a positive social impact and make their values clear to their customers. As more businesses follow suit and update to more sustainable operations, marketi...
Saved in:
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
London ; Philadelphia :
Kogan Page,
2015.
|
| Subjects: | |
| Online Access: | CONNECT CONNECT |
