Working in the gig economy : drivers and challenges /

The gig economy has emerged with the platform delivery of services. Consumers can access a large range of services online from banking to transportation and food delivery through apps that offer consumers access to service providers. The underpinning technology is both transformational and disruptiv...

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Bibliographic Details
Main Authors: Ayentimi, Desmond Tutu (Author), Burgess, John (Professor of management) (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:SAGE Business Cases.
Subjects:
Online Access:CONNECT
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520 8 |a The gig economy has emerged with the platform delivery of services. Consumers can access a large range of services online from banking to transportation and food delivery through apps that offer consumers access to service providers. The underpinning technology is both transformational and disruptive. The specific conditions that characterise the gig economy include (a) the discontinuous nature of work and employment; (b) the prevalence of sub-contracting, independent contractors and self-employment; and (c) the direct interaction with clients in a seeming bi-lateral relationship with control of the process exercised through the platform organisation. Gig work ranges from professional online service delivery (such as editorial and consulting) to jobs with low skill entry requirements from fast-food delivery and transport services. The motivations and challenges of gig work are identified. Then follows a consideration of the ambiguity of employment status; the access of gig workers to minimum employment standards; and the difficulties associated with organising and bargaining for gig workers. Despite their isolation and the unequal power relationship between gig workers and global online platforms, there are examples of grassroots/community organising and direct action by gig workers to improve pay and conditions. The purpose of this case is to assist students to examine the nature of the gig economy and gig work, the drivers of the gig economy, and the consequences in terms of jobs, employment conditions and labour regulation. 
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