Bharat Footwear Limited discount coupons /

The case presents a customer experience while purchase of a pair of shoes in the upmarket retail outlet Bharat Footwear Limited (BFL), in Ahmedabad, India. While negotiating the purchase of the pair of shoes, the customer is offered a 20% discount coupon meant for BFL shareholders, for a split consi...

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Bibliographic Details
Main Authors: Shah, Bhavin J. (Author), Ravichandran, N. (Author)
Format: eBook
Published: London : Indian Institute of Management, Ahmedabad, 2018.
Series:SAGE Business Cases.
Online Access:CONNECT