Bharat Footwear Limited discount coupons /
The case presents a customer experience while purchase of a pair of shoes in the upmarket retail outlet Bharat Footwear Limited (BFL), in Ahmedabad, India. While negotiating the purchase of the pair of shoes, the customer is offered a 20% discount coupon meant for BFL shareholders, for a split consi...
Indian Institute of Management, Ahmedabad,
|Series:||SAGE Business Cases.