Impacts of color on food purchase behavior /

This case study examines scenarios in the world today in which scientists and marketers are creating novel approaches to coloring and flavoring of food products that contradict our current perceptions. The case focuses on the impact of color on consumer purchase behavior as a major influence of cons...

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Bibliographic Details
Main Authors: Baskin, Ernest (Author), Sylvester, Claire (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:SAGE Business Cases.
SAGE Business Cases.
Subjects:
Online Access:CONNECT
CONNECT