Longhorn Airlines : flying through turbulent times /

Thomas Cox, CEO of regional carrier Longhorn Airlines, is concerned about the operational performance and customer satisfaction of the airline. The competitive nature of the airline industry sent numerous carriers out of business over the years. In an effort to remain viable, Thomas asks his VP of O...

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Bibliographic Details
Main Authors: Cox, Marcus, active 2021 (Author), Harden, Gina (Author)
Format: eBook
Published: London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:SAGE business cases
Online Access:CONNECT