#Nico-Teens : JUUL, social media, and the teen vaping epidemic /

JUUL was introduced to the market in 2015 with the mission to "improve the lives of the world's one billion adult smokers by eliminating cigarettes." By 2018, the brand controlled more than 75% of the e-cigarette market and was valued at more than USD 38 billion. On the surface it app...

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Bibliographic Details
Main Authors: Wood, Natalie T., 1970- (Author), Allan, David B. (Author)
Format: eBook
Published: London : SAGE Publications : SAGE Business Cases Originals, 2021.
Series:SAGE Business Cases.
Online Access:CONNECT

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