Iceland Foods : life in the freezer cabinet. Episode 2 /

In this episode, Iceland CEO Malcolm Walker lets the cameras into the boardroom and stores, as the company deals with the fallout from the horsemeat scandal. With the media storm continuing to dent sales, Malcolm hopes his plain speaking will get the company out of hot water, but his strategy backfi...

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Bibliographic Details
Other Authors: Rogan, James (Director), Shapira, Max (Director, Producer), Pomeroy, Alisa (Producer), Jensen, Ashley (Narrator)
Format: Video
Published: London, England : British Broadcasting Corporation, 2013.
Online Access:CONNECT