Marketing in a digital world /

Marketing in a Digital Worldconsists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understandi...

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Bibliographic Details
Other Authors: Rindfleisch, Aric (Editor), Malter, Alan J. (Editor)
Format: eBook
Published: Bingley, UK : Emerald Publishing Limited, 2019.
Edition:First edition.
Series:Review of marketing research ; v. 16.
Online Access:CONNECT