Rethinking creativity : inside-the-box thinking as the basis for innovation /

This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative adva...

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Bibliographic Details
Main Author: Weisberg, Robert W. (Author)
Format: eBook
Published: Cambridge : Cambridge University Press, 2020.
Online Access:CONNECT