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|2 23
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| 100 |
1 |
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|a Haidegger, Ingrid,
|e author.
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| 245 |
1 |
0 |
|a Watch it! :
|b movie posters as marketing tools and genre indicators /
|c Ingrid Haidegger.
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| 264 |
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1 |
|a Heidelberg :
|b Universitätsverlag Winter,
|c [2017]
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| 300 |
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|a 1 online resource
|
| 336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a data file
|2 rda
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| 490 |
1 |
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|a Film and Television Studies ;
|v volume 4
|
| 505 |
0 |
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|a Cover -- Titel -- Imprint -- Table of Contents -- Acknowledgments -- List of Tables -- Table 1: Genre Mixing in the Corpus -- Table 2: General Genre Definitions -- Table 3: Typefaces in Movie Titling -- Table 4: The Number of Claims on the Corpus Posters -- Table 5: The Distribution of Ratings on the Corpus Posters
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| 505 |
8 |
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|a Table 6: PG-13 Profitability in the Corpus Table 7: The Number of Criticsâ#x80;#x99; Opinions on the Corpus Posters -- Table 8: The Number of Award and Festival Winners on the Corpus Posters -- Table 9: Examples of Generic Advertising Language Choices
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| 505 |
8 |
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|a Table 10: The Use of Rhetorical Figures in Movie Taglines in the Corpus Table 11: The Number of Auteurs in Taglines on the Corpus Posters -- Table 12: The Number of Adaptations and Remakes in the Corpus -- Table 13: The Number of Billing Blocks on the Corpus Posters
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| 505 |
8 |
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|a Table 14: The Number of 3D and IMAX Films in the Corpus and the Number of Hints on the Respective Corpus PostersTable 15: The Number of Different Release Dates on the Corpus Posters -- Table 16: The Distribution of Genre Release Dates Over the Year -- Table 17: The Number of Academy Award Nominees and Winners in the Corpus from 2010 to 2015
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| 505 |
8 |
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|a Table 18: The Development of Website, Facebook, and Twitter Hints on the Corpus Posters from 2010 to 2015 Table 19: The Current â#x80;#x98;Big Sixâ#x80;#x99; Hollywood Studio Conglomerates -- Table 20: Genre Films Produced/Distributed by the â#x80;#x98;Big Sixâ#x80;#x99; Hollywood Studios from 2010 to 2015
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| 504 |
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|a Includes bibliographical references.
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| 500 |
|
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|a EBSCO eBook Academic Comprehensive Collection North America
|5 TMurS
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| 500 |
|
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|a EBSCO eBook Business Collection
|5 TMurS
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| 650 |
|
0 |
|a Film posters
|x History.
|
| 650 |
|
0 |
|a Film posters
|x Design.
|
| 650 |
|
0 |
|a Film genres
|x History.
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| 650 |
|
0 |
|a Motion pictures
|x Marketing.
|
| 655 |
|
7 |
|a History
|2 fast
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| 730 |
0 |
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|a WORLDSHARE SUB RECORDS
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| 758 |
|
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|i has work:
|a Watch it! (Text)
|1 https://id.oclc.org/worldcat/entity/E39PD3c36BgD9mYxq3VpffkfYP
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
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|i Print version:
|a Haidegger, Ingrid.
|t Watch it!.
|d Heidelberg : Universitätsverlag Winter, [2017]
|z 9783825366988
|z 3825366987
|w (OCoLC)966745460
|
| 830 |
|
0 |
|a Film and television studies (Heidelberg, Germany) ;
|v v. 4.
|
| 856 |
4 |
0 |
|u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2041020&authtype=ip,sso&custid=s4672406
|z CONNECT
|3 eBooks on EBSCOhost
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|a Middle Tennessee State University
|b Main
|c James E. Walker Library
|d Electronic Resources
|t 0
|e PN1995.9.P5 .H353 2017eb
|h Library of Congress classification
|
