New service development : creating memorable experiences /

This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw upon the expertise of internationally recognised authors.

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Bibliographic Details
Other Authors: Fitzsimmons, James A., Fitzsimmons, Mona J.
Format: eBook
Language:English
Published: Thosand Oaks, Calif. ; London : SAGE, c2000.
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