New service development : creating memorable experiences /
This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw upon the expertise of internationally recognised authors.
Saved in:
| Other Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Thosand Oaks, Calif. ; London :
SAGE,
c2000.
|
| Subjects: | |
| Online Access: | CONNECT CONNECT |
