Handbook of marketing scales : multi-item measures for marketing and consumer behavior research.

This title provides a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.

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Bibliographic Details
Other Authors: Bearden, William O., 1945-, Netemeyer, Richard G., 1956-, Haws, Kelly L.
Format: eBook
Published: Los Angeles, [Calif.] ; London : SAGE, 2011.
Edition:3rd ed. /
Online Access:CONNECT