Handbook of marketing scales : multi-item measures for marketing and consumer behavior research.
This title provides a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.
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| Other Authors: | , , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Los Angeles, [Calif.] ; London :
SAGE,
2011.
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| Edition: | 3rd ed. / |
| Subjects: | |
| Online Access: | CONNECT CONNECT |
