The psychology of attitudes and attitude change /

Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. It looks at what attitudes are and why they are important and examines the ability of attitudes to predict behaviour.

Saved in:
Bibliographic Details
Main Author: Maio, Gregory R.
Other Authors: Haddock, Geoffrey.
Format: eBook
Published: Los Angeles, [Calif.] ; London : SAGE, 2009.
Series:SAGE social psychology program.
Online Access:CONNECT