Focus group research

In nine parts, Professor Graham Walden explores what a focus group is, how they are best used, the strengths and weaknesses of focus groups as well the ethical issues surrounding focus groups and more.

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Bibliographic Details
Other Authors: Walden, Graham R., 1954-
Format: Electronic eBook
Language:English
Published: Los Angeles, Calif. ; London : SAGE, 2012.
Series:SAGE benchmarks in social research methods.
Subjects:
Online Access:CONNECT
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