Handbook of services marketing & management /

This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world's leading experts on services marketing and management.

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Bibliographic Details
Other Authors: Swartz, Teresa A., Iacobucci, Dawn.
Format: eBook
Language:English
Published: Thousand oaks, [Calif.] ; London : SAGE, c2000.
Subjects:
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650 0 |a Service industries  |x Marketing. 
650 0 |a Service industries  |x Management. 
650 0 |a Customer services  |x Marketing. 
650 0 |a Customer services  |x Management. 
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700 1 |a Iacobucci, Dawn. 
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