Handbook of services marketing & management /

This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world's leading experts on services marketing and management.

Saved in:
Bibliographic Details
Other Authors: Swartz, Teresa A., Iacobucci, Dawn.
Format: eBook
Language:English
Published: Thousand oaks, [Calif.] ; London : SAGE, c2000.
Subjects:
Online Access:CONNECT
CONNECT
Description
Summary:This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world's leading experts on services marketing and management.
Physical Description:1 online resource (ix, 521 p.) : ill.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781452231327 (ebook) :