Understanding children as consumers
What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? The contributors to this collection take up the evaluation of the child as an active consumer and offer a valuable rethi...
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| Other Authors: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Los Angeles, [Calif.] ; London :
SAGE,
2010.
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| Series: | SAGE advanced marketing series.
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| Subjects: | |
| Online Access: | CONNECT CONNECT |
