Design for business. Volume 2 /

One of very few books to bring together business and design, this collection features essays sourced from the Design for Business: Research conference presented by agideas, on topics ranging from branding and sustainability to business-driven design education.

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Bibliographic Details
Main Author: Mollerup, Per (Author)
Other Authors: Eckhardt, Michael (Editor), Yao, May (Production manager), Rose, Holly (typesetter.)
Format: eBook
Published: Bristol, England ; Chicago, Illinois : Intellect Ltd., 2014.
Online Access:CONNECT
Table of Contents:
  • FrontCover; Title; Copyright; Contents; Foreword; Preface; Design matters; The missing link?; Typography and research-led practice; The competitive battleground of colours, logos and taglines in brand identity; Allocating the consumer researchbudget: Trying out the new or the triedand true?; Ambush marketing: Nike and the London 2012 Olympic Games; Nike and the London 2012 Olympics -A conversation with Quan Payne (Part 1); Nike and the London 2012 Olympics -A conversation with Quan Payne (Part 2); The role of design in building publicvalue: The case of the AustralianTaxation Office.
  • Collaborating with design consultancyfirms for effective strategic decisionmakingin new product developmentDesigning competitive edge throughjob ads: A content analysis; 'Ethicalization' and greenwashing: Business, sustainability and design; Design thinking to grow the market: Developing products that address industry and consumer need; Design research: Past and future -A conversation with Dan Formosa; Acknowledgements; BackCover.