Design for business. Volume 2 /
One of very few books to bring together business and design, this collection features essays sourced from the Design for Business: Research conference presented by agideas, on topics ranging from branding and sustainability to business-driven design education.
|Other Authors:||, ,|
Bristol, England ; Chicago, Illinois :
- FrontCover; Title; Copyright; Contents; Foreword; Preface; Design matters; The missing link?; Typography and research-led practice; The competitive battleground of colours, logos and taglines in brand identity; Allocating the consumer researchbudget: Trying out the new or the triedand true?; Ambush marketing: Nike and the London 2012 Olympic Games; Nike and the London 2012 Olympics -A conversation with Quan Payne (Part 1); Nike and the London 2012 Olympics -A conversation with Quan Payne (Part 2); The role of design in building publicvalue: The case of the AustralianTaxation Office.
- Collaborating with design consultancyfirms for effective strategic decisionmakingin new product developmentDesigning competitive edge throughjob ads: A content analysis ofseek.com.au; 'Ethicalization' and greenwashing: Business, sustainability and design; Design thinking to grow the market: Developing products that address industry and consumer need; Design research: Past and future -A conversation with Dan Formosa; Acknowledgements; BackCover.