Design for business. Volume 2 /

One of very few books to bring together business and design, this collection features essays sourced from the Design for Business: Research conference presented by agideas, on topics ranging from branding and sustainability to business-driven design education.

Saved in:
Bibliographic Details
Main Author: Mollerup, Per (Author)
Other Authors: Eckhardt, Michael (Editor), Yao, May (Production manager), Rose, Holly (typesetter.)
Format: eBook
Language:English
Published: Bristol, England ; Chicago, Illinois : Intellect Ltd., 2014.
Subjects:
Online Access:CONNECT
CONNECT
LEADER 04002cam a2200625Mi 4500
001 mig00005509065
003 OCoLC
005 20210517052438.1
006 m o d
007 cr cn|||||||||
008 140807t20142014enkao o 000 0 eng d
015 |a GBB6I9261  |2 bnb 
016 7 |a 017989952  |2 Uk 
020 |a 9781783203772  |q (electronic bk.) 
020 |a 1783203773  |q (electronic bk.) 
020 |z 9781783203765 
020 |z 1783203765 
035 |a (OCoLC)889270506 
035 0 0 |a ocm00000001wrldshrocn889270506 
037 |a C1D76D94-04EE-45B5-BC8E-D8D063052637  |b OverDrive, Inc.  |n http://www.overdrive.com 
040 |a E7B  |b eng  |e rda  |e pn  |c E7B  |d OCLCO  |d N$T  |d TEFOD  |d OCLCQ  |d OCLCF  |d TEFOD  |d IDEBK  |d AGLDB  |d OCLCQ  |d NLE  |d AU@  |d UKMGB  |d UKAHL 
049 |a TXMM 
050 4 |a TS171.4  |b .M655 2014eb 
082 0 4 |a 745.2  |2 23 
245 0 0 |a Design for business.  |n Volume 2 /  |c Per Mollerup [and eleven others] ; copy-editor, Michael Eckhardt ; production manager, May Yao ; typesetting, Holly Rose. 
264 1 |a Bristol, England ;  |a Chicago, Illinois :  |b Intellect Ltd.,  |c 2014. 
264 4 |c ©2014 
300 |a 1 online resource (216 pages) :  |b color illustrations, photographs 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Online resource; title from PDF title page (ebrary, viewed August 7, 2014). 
505 0 |a FrontCover; Title; Copyright; Contents; Foreword; Preface; Design matters; The missing link?; Typography and research-led practice; The competitive battleground of colours, logos and taglines in brand identity; Allocating the consumer researchbudget: Trying out the new or the triedand true?; Ambush marketing: Nike and the London 2012 Olympic Games; Nike and the London 2012 Olympics -A conversation with Quan Payne (Part 1); Nike and the London 2012 Olympics -A conversation with Quan Payne (Part 2); The role of design in building publicvalue: The case of the AustralianTaxation Office. 
505 0 |a Collaborating with design consultancyfirms for effective strategic decisionmakingin new product developmentDesigning competitive edge throughjob ads: A content analysis ofseek.com.au; 'Ethicalization' and greenwashing: Business, sustainability and design; Design thinking to grow the market: Developing products that address industry and consumer need; Design research: Past and future -A conversation with Dan Formosa; Acknowledgements; BackCover. 
520 8 |a One of very few books to bring together business and design, this collection features essays sourced from the Design for Business: Research conference presented by agideas, on topics ranging from branding and sustainability to business-driven design education. 
504 |a Includes bibliographical references. 
590 |a EBSCO eBook EngineeringCore 
590 |a EBSCO eBook Academic Comprehensive Collection North America 
590 |a EBSCO eBook Business Collection 
650 0 |a Industrial design. 
650 0 |a Design. 
650 0 |a Sustainability. 
700 1 |a Mollerup, Per,  |e author. 
700 1 |a Eckhardt, Michael,  |e editor. 
700 1 |a Yao, May,  |e production manager. 
700 1 |a Rose, Holly,  |e typesetter. 
730 0 |a WORLDSHARE SUB RECORDS 
776 0 8 |i Print version:  |t Design for Business. Volume 2.  |d Bristol, England ; Chicago, Illinois : Intellect Ltd., ©2014  |h 211 pages  |z 9781783203765 
856 4 0 |u https://ezproxy.mtsu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=818091  |z CONNECT  |3 EBSCO  |t 0 
907 |a 4788743  |b 05-26-21  |c 07-06-20 
998 |a wi  |b 05-26-21  |c m  |d z   |e -  |f eng  |g enk  |h 0  |i 2 
994 |a 92  |b TXM 
999 f f |i be4d904c-1cf6-4414-9595-f64c944d3980  |s f8fb8806-cffb-4635-8eb5-7c64d7583b35  |t 0 
952 f f |t 1  |e TS171.4 .M655 2014eb  |h Library of Congress classification 
856 4 0 |3 EBSCO  |t 0  |u https://ezproxy.mtsu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=818091  |z CONNECT