Managing innovation adoption : from innovation to implementation /

When Innovation is considered one of the key drivers of corporate success, why do organisations struggle to implement it? Research suggests that innovations fail due to a lack of acceptance by employees; therefore an understanding of potential adopters and the factors influencing their decisions is...

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Bibliographic Details
Main Author: Talukder, Majharul.
Format: eBook
Language:English
Published: Surrey, England : Gower, 2014.
Subjects:
Online Access:CONNECT