The business of creativity : toward an anthropology of worth /

"How does a group of people brought together because of their diverse skills and professional knowledge set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creativ...

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Bibliographic Details
Main Author: Moeran, Brian, 1944- (Author)
Format: eBook
Language:English
Published: Walnut Creek, CA : Left Coast Press, [2014]
Series:Anthropology and Business.
Subjects:
Online Access:CONNECT
CONNECT
Table of Contents:
  • Overture
  • Chapter 1. Circuits of Affordances
  • Chapter 2. Putting on a Show
  • Chapter 3. Ensemblages of Worth
  • Chapter 4. Shooting an Ad Campaign
  • Chapter 5. The Organization of Creativity
  • Chapter 6. Editing Fashion Magazines
  • Chapter 7. Symbolic Markets
  • Chapter 8. Designing Ceramics
  • Chapter 9. Craftsmanship
  • Chapter 10. Judging Artworks
  • Chapter 11. The Politics of Evaluation
  • Coda.