International marketing in rapidly changing environments /

Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing i...

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Bibliographic Details
Other Authors: Jean, Ruey-Jer Bryan., Chiou, Jyh-Shen., Zou, Shaoming.
Format: eBook
Published: Bingley, U.K. : Emerald, 2013.
Series:Advances in international marketing ; v. 24.
Online Access:CONNECT