International marketing in rapidly changing environments /
Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing i...
|Other Authors:||, ,|
Bingley, U.K. :
|Series:||Advances in international marketing ;
v. 24. |