Profitable customer engagement : concept, metrics, and strategies /

The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) fra...

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Bibliographic Details
Main Author: Kumar, V., 1957-
Format: eBook
Published: Thousand Oaks : SAGE Publications India Pvt. Ltd, 2013.
Online Access:CONNECT