Profitable customer engagement : concept, metrics, and strategies /
The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) fra...
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Thousand Oaks :
SAGE Publications India Pvt. Ltd,
2013.
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| Subjects: | |
| Online Access: | CONNECT CONNECT |
