Profit with purpose : a marketer's guide to delivering purpose-driven campaigns to multicultural audiences /

Profit with purpose : a marketer's guide to delivering purpose-driven campaigns to multicultural audiences /

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Bibliographic Details
Main Author:	Warner, Teneshia Jackson
Format:	Electronic eBook
Language:	English
Published:	Ithaca : Paramount Market Pub., ©2013.
Subjects:	Marketing. Advertising campaigns. Minority consumers.
Online Access:	CONNECT

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