Consumer insights 2.0 : how smart companies apply customer knowledge to the bottom line /

"Consumer-goods companies need more than just traditional market research to make good strategic decisions. That's why many of them have created departments of consumer insights. This book reveals the characteristics of these new departments and their leaders. You'll discover how they...

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Bibliographic Details
Main Author: Vitale, Dona.
Format: eBook
Published: Ithaca, NY. : Paramount Market, 2006.
Online Access:CONNECT