How to change minds : the art of influence without manipulation /
Persuade, don't push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his high...
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Main Author: | |
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Format: | eBook |
Language: | English |
Published: |
San Francisco :
Berrett-Kohler Publishers,
[2013]
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Edition: | 1st ed. |
Series: | BK business book.
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Subjects: | |
Online Access: | CONNECT CONNECT CONNECT CONNECT |
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520 | |a Persuade, don't push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles's wise advice -- illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories -- will help you ensure that changing someone's mind is never an act of coercion but rather one of caring and compassion. | ||
505 | 0 | |a Changing minds, changing lives -- Inside the minds of those you are changing -- Establishing trust -- The blueprint for changing minds -- Committing to change -- Initiating change -- "I object!" -- How to change your mind. | |
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650 | 0 | |a Selling |x Psychological aspects. | |
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650 | 0 | |a Decision making |x Psychological aspects. | |
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