Outrageous advertising that's outrageously successful /
A guide for small business owners who are dissatisfied with the results they get from their current advertising.
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Glazer-Kennedy Publishing,
©2009.
|
| Subjects: | |
| Online Access: | CONNECT |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | mig00005499410 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 130211s2009 nyua o 000 0 eng d | ||
| 005 | 20240613143009.9 | ||
| 019 | |a 1194918822 | ||
| 020 | |a 9780982379394 |q (electronic bk.) | ||
| 020 | |a 0982379390 |q (electronic bk.) | ||
| 020 | |z 9780982379301 | ||
| 020 | |z 0982379307 | ||
| 020 | |z 9780982379318 | ||
| 020 | |z 0982379315 | ||
| 035 | |a 1WRLDSHRocn827238084 | ||
| 035 | |a (OCoLC)827238084 |z (OCoLC)1194918822 | ||
| 040 | |a N$T |b eng |e pn |c N$T |d OCLCF |d YDXCP |d OCLCQ |d AGLDB |d OCLCQ |d STF |d INARC |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCLCL |d OCLCA | ||
| 049 | |a TXMM | ||
| 050 | 4 | |a HF5837 |b .G53 2009eb | |
| 082 | 0 | 4 | |a 659.1/13 |2 22 |
| 100 | 1 | |a Glazer, Bill. | |
| 245 | 1 | 0 | |a Outrageous advertising that's outrageously successful / |c Bill Glazer ; foreword by Dan Kennedy. |
| 260 | |a New York : |b Glazer-Kennedy Publishing, |c ©2009. | ||
| 300 | |a 1 online resource (xxviii, 313 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 500 | |a "Created for the 99% of small business owners who are dissatisfied with the results they get from their current advertising"--Cover | ||
| 505 | 0 | |a Take the outrageous path to outrageous success -- Defining advertising and the three possible responses -- Applying outrageous advertising -- Using the most powerful tool -- direct mail -- Presenting critical components -- Going the extra mile for extra money -- Harnessing the power of testimonials -- Using premiums to skyrocket response -- Reminding sequentially until they buy -- Swiping ideas and deploying them into your business -- Celebrating holidays & special occasions -- Sampling some really outrageous ideas -- Putting all the pieces together -- Appendix A : The 100 greatest headlines ever written -- Appendix B : Holidays to inspire you -- Appendix C : "Out to save the retail world from mass destruction." | |
| 520 | 8 | |a A guide for small business owners who are dissatisfied with the results they get from their current advertising. | |
| 588 | 0 | |a Print version record. | |
| 500 | |a EBSCO eBook Academic Comprehensive Collection North America |5 TMurS | ||
| 650 | 0 | |a Advertising campaigns. | |
| 650 | 0 | |a Direct marketing. | |
| 700 | 1 | |a Kennedy, Dan S., |d 1954- |1 https://id.oclc.org/worldcat/entity/E39PBJr83h9kCchcjTXbvjYpT3 | |
| 730 | 0 | |a WORLDSHARE SUB RECORDS | |
| 758 | |i has work: |a Outrageous advertising that's outrageously successful (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFwxP3bBvDM3xfpq9qTcrm |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Glazer, Bill. |t Outrageous advertising that's outrageously successful. |d New York : Glazer-Kennedy Publishing, ©2009 |z 9780982379301 |w (OCoLC)351320446 |
| 856 | 4 | 0 | |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=525003&authtype=ip,sso&custid=s4672406 |z CONNECT |3 eBooks on EBSCOhost |t 0 |
| 907 | |a 4778719 |b 06-30-21 |c 07-06-20 | ||
| 949 | |a ho0 | ||
| 994 | |a 92 |b TXM | ||
| 998 | |a wi |d z | ||
| 999 | f | f | |s 2b0d8fb1-b5a9-4234-bfbd-6a131fa5e411 |i 4b251abf-ee4b-4cf9-8ebb-164c806867ba |t 0 |
| 952 | f | f | |a Middle Tennessee State University |b Main |c James E. Walker Library |d Electronic Resources |t 0 |e HF5837 .G53 2009eb |h Library of Congress classification |
