The soul of design : harnessing the power of plot to create extraordinary products /

What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power...

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Bibliographic Details
Main Authors: Devin, Lee, 1938- (Author), Austin, Robert D. 1962- (Author)
Format: eBook
Published: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2012]
Online Access:CONNECT