Brand Bible : the complete guide to building, designing, and sustaining brands /

Brand Bible : the complete guide to building, designing, and sustaining brands /

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand...

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Bibliographic Details
Main Author: Millman, Debbie
Format: Electronic eBook
Language:English
Published: Beverly, Mass. : Rockport Publishers, ©2012.
Subjects:
Branding (Marketing)
Brand name products.
Online Access:CONNECT
CONNECT
Table of Contents:
  • Cover
  • Title
  • CONTENTS
  • PART ONE: BUILDING BRANDS
  • CHAPTER 01 MEANINGFUL MARKINGS AND THE GREAT LEAP FORWARD
  • CHAPTER 02 FRUITS OF THE ELIZABETHAN ERA
  • CHAPTER 03 POTTERâ€?S GOLD
  • CHAPTER 04 TRADEMARKS AND THE GROWTH OF CONSUMER PACKAGED GOODS
  • CHAPTER 05 THE BEGINNING OF MANUFACTURER BRANDS
  • CHAPTER 06 BREAKING THE MOLD: COCO CHANEL, KRUEGER BEER, AND LACOSTE
  • CHAPTER 07 THE GREATEST GENERATION OF BRANDS
  • CHAPTER 08 THE EVOLUTION OF REVOLUTION
  • CHAPTER 09 BRAND IDENTITY, CONSUMER EXPERIENCE, AND THE INTERCONNECTED PACKAGE
  • CHAPTER 10 BRANDAPTATION IN THE TWENTY-FIRST CENTURYCHAPTER 11 EMERGING MARKETS: BRIC AND BEYOND
  • PART TWO: SUSTAINING BRANDS
  • CHAPTER 12 RIDE ME: The Evolution of Branding for Transportation
  • CHAPTER 13 CHOOSE ME: The Evolution of Branding Retail Environments
  • CHAPTER 14 USE ME: The Evolution of Branding Appliances
  • CHAPTER 15 PRETTY ON THE OUTSIDE: The Evolution of Branding Beauty
  • CHAPTER 16 THIRST: The Evolution of Branding Beverages
  • CHAPTER 17 UNPLUGGED: The Evolution of Branding Electronics
  • CHAPTER 18 A BRAND CALLED YOU: The Evolution of Multimedia Brands and BeyondPART THREE: DESIGNING BRANDS
  • CHAPTER 19 HOW TO BRAND A BOOK: Q & A with Rodrigo Corral, Rodrigo Corral Design
  • CHAPTER 20 HOW TO BRAND A RESTAURANT: Q & A with Matteo Bologna, Mucca Design
  • CHAPTER 21 HOW TO BRAND A PAPER PRODUCT: Q & A with Christine Mau, Kimberly-Clark Company (Kleenex)
  • CHAPTER 22 HOW TO BRAND USABILITY: Q & A with Dan Formosa, Smart Design (OXO)
  • CHAPTER 23 HOW TO BRAND A HOTEL: Q & A with Scott Williams (Starwood Properties)
  • CHAPTER 24 HOW TO BRAND PACKAGED FOOD: Q & A with Rob Wallace, Wallace Church (Lean Cuisine)CHAPTER 25 HOW TO BRAND A BEVERAGE: Q & A with Mike Bainbridge, Sterling Brands (Tropicana)
  • CHAPTER 26 HOW TO BRAND A DEPARTMENT STORE: Q & A with Michael Bierut, Pentagram (Saks Fifth Avenue)
  • CHAPTER 27 HOW TO BRAND A CITY: Q & A with Joyce Rutter Kaye, NYC & Company (New York City)
  • CHAPTER 28 HOW TO BRAND A CULTURAL INSTITUTION: Q & A with Rob Giampietro, Project Projects (SALT)
  • CHAPTER 29 HOW TO BRAND PRINT: Q & A with Gail Anderson, SpotCo (Various)
  • CHAPTER 30 HOW TO BRAND A NONPROFIT: Q & A with Jennifer Kinon and Bobby C. Martin, Jr., OCD (Girl Scouts)CHAPTER 31 HOW TO BRAND A CORPORATION: Q & A with Steff Geissbuhler, C & G Partners (CBS)
  • CHAPTER 32 HOW TO BRAND TELEVISION PROGRAMMING: Q & A with Kenna Kay, MTV Networks (TV Land)
  • CHAPTER 33 HOW TO BRAND A BRANDING AGENCY: Q & A with Michael Ian Kaye, Mother (Mother)
  • SOURCES
  • REFERENCES AND FOOTNOTES
  • DIRECTORY OF CONTRIBUTORS
  • ABOUT THE EDITOR
  • ACKNOWLEDGMENTS
  • INDEX
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L

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