Campaign It! : Achieving Success Through Communication.

Campaign It! provides a new definition and understanding of what makes a cause. It explains why, in our modern society, a communications campaign is the most powerful way to achieve success. And it demonstrates how it is possible to create and apply an irresistible communications campaign to any asp...

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Bibliographic Details
Main Author: Barnard, Alan.
Other Authors: Parker, Chris.
Format: eBook
Published: London : Kogan Page, 2012.
Online Access:CONNECT