Campaign It! : Achieving Success Through Communication.

Campaign It! provides a new definition and understanding of what makes a cause. It explains why, in our modern society, a communications campaign is the most powerful way to achieve success. And it demonstrates how it is possible to create and apply an irresistible communications campaign to any asp...

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Bibliographic Details
Main Author: Barnard, Alan.
Other Authors: Parker, Chris.
Format: eBook
Language:English
Published: London : Kogan Page, 2012.
Subjects:
Online Access:CONNECT
Description
Summary:Campaign It! provides a new definition and understanding of what makes a cause. It explains why, in our modern society, a communications campaign is the most powerful way to achieve success. And it demonstrates how it is possible to create and apply an irresistible communications campaign to any aspect of our professional and personal lives. Whatever the situation, we always need to influence others if we are to achieve our goals. Campaign It! can help you do that. It's written by leading professionals who demonstrate that communications can be created in such a way that the message becomes po.
Physical Description:1 online resource (232 pages)
ISBN:9780749464219
0749464216