Marketing research with SAS enterprise guide /

Marketing Research with SAS Enterprise Guide provides a detailed explanation of the SAS® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting informat...

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Bibliographic Details
Main Author: Coussement, Kristof
Other Authors: Demoulin, Nathalie, Charry, Karine
Format: Electronic eBook
Language:English
Published: Farnham, Surrey, England : Burlington, VT : Gower ; Ashgate, 2011.
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Online Access:CONNECT

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