Marketing research with SAS enterprise guide /
Marketing Research with SAS Enterprise Guide provides a detailed explanation of the SAS® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting informat...
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Other Authors: | , |
Format: | Electronic eBook |
Language: | English |
Published: |
Farnham, Surrey, England : Burlington, VT :
Gower ; Ashgate,
2011.
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Subjects: | |
Online Access: | CONNECT |
MARC
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245 | 1 | 0 | |a Marketing research with SAS enterprise guide / |c by Kristof Coussement, Nathalie Demoulin and Karine Charry. |
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504 | |a Includes bibliographical references and index. | ||
505 | 0 | |a Getting started with SAS enterprise guide -- Descriptive analysis -- Exploratory factor analysis -- Cluster analysis -- Hypothesis testing -- Correlations -- Regression analysis -- Discriminant analysis. | |
588 | 0 | |a Print version record. | |
520 | |a Marketing Research with SAS Enterprise Guide provides a detailed explanation of the SAS® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information and collating it to provide reliable results, and how to use these results to solve day-to-day business and research problems.More information on the book structure, the SAS® (OnDemand) Enterprise Guide solution, and how to freely request the datasets used in the book is available on http://www. | ||
546 | |a English. | ||
500 | |a EBSCO eBook Academic Comprehensive Collection North America |5 TMurS | ||
500 | |a EBSCO eBook Business Collection |5 TMurS | ||
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