International marketing : emerging markets /

The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in I...

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Bibliographic Details
Other Authors: Zou, Shaoming., Fu, Huifen.
Format: eBook
Published: Bingley : Emerald, ©2011.
Edition:1st ed.
Series:Advances in international marketing ; v. 21.
Online Access:CONNECT