Why customers really buy : uncovering the emotional triggers that drive sales /

The emotional-trigger research you conducted revealed critical, sophisticated and powerful insights that provided a valuable roadmap to the successful turnaround of our company." -Pamela Forbes Lieberman, former CEO, True Value Company "The research you conducted for us has provided insigh...

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Bibliographic Details
Main Author: Goodman, Linda, 1948-
Other Authors: Helin, Michelle.
Format: eBook
Published: Franklin Lakes, NJ : Career Press, ©2009.
Online Access:CONNECT
Table of Contents:
  • Part I Discovering the Power of Emotion
  • Part II Putting Emotional Triggers to Work-Sales
  • Part III Putting Emotional Triggers to Work-Marketing
  • Part IV Putting Emotional Triggers to Work-Customer Relationships
  • Part V Integrating Emotional Logic.