Why customers really buy : uncovering the emotional triggers that drive sales /
The emotional-trigger research you conducted revealed critical, sophisticated and powerful insights that provided a valuable roadmap to the successful turnaround of our company." -Pamela Forbes Lieberman, former CEO, True Value Company "The research you conducted for us has provided insigh...
Franklin Lakes, NJ :
- Part I Discovering the Power of Emotion
- Part II Putting Emotional Triggers to Work-Sales
- Part III Putting Emotional Triggers to Work-Marketing
- Part IV Putting Emotional Triggers to Work-Customer Relationships
- Part V Integrating Emotional Logic.