Why customers really buy : uncovering the emotional triggers that drive sales /

The emotional-trigger research you conducted revealed critical, sophisticated and powerful insights that provided a valuable roadmap to the successful turnaround of our company." -Pamela Forbes Lieberman, former CEO, True Value Company "The research you conducted for us has provided insigh...

Full description

Saved in:
Bibliographic Details
Main Author: Goodman, Linda, 1948-
Other Authors: Helin, Michelle.
Format: eBook
Language:English
Published: Franklin Lakes, NJ : Career Press, ©2009.
Subjects:
Online Access:CONNECT
CONNECT
CONNECT
CONNECT

Similar Items