APA Citation

Goodman, L., & Helin, M. (2009). Why customers really buy: Uncovering the emotional triggers that drive sales. Franklin Lakes, NJ: Career Press.

Chicago Style Citation

Goodman, Linda, and Michelle Helin. Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales. Franklin Lakes, NJ: Career Press, 2009.

MLA Citation

Goodman, Linda, and Michelle Helin. Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales. Franklin Lakes, NJ: Career Press, 2009.

Warning: These citations may not always be 100% accurate.