The buying brain : secrets for selling to the subconscious mind /

If You Understand Brain Basics, You'll Sell More. As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing cam...

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Bibliographic Details
Main Author: Pradeep, A. K., 1963-
Format: eBook
Published: Hoboken, N.J. : Wiley, ©2010.
Online Access:CONNECT
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