The buying brain : secrets for selling to the subconscious mind /

If You Understand Brain Basics, You'll Sell More. As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing cam...

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Bibliographic Details
Main Author: Pradeep, A. K., 1963-
Format: eBook
Language:English
Published: Hoboken, N.J. : Wiley, ©2010.
Subjects:
Online Access:CONNECT
CONNECT
Table of Contents:
  • Trillion to persuade the brain
  • Neuromarketing technology
  • Your customer's brain is 100,000 years old
  • The brain 101
  • The five senses and the buying brain
  • The boomer brain is buying
  • The female brain is buying
  • The mommy brain is buying
  • The empathic brain is buying
  • Neuromarketing measures and metrics
  • The consumer journey
  • The buying brain and brands
  • The buying brain and products
  • The buying brain and packaging
  • The buying brain in the aisle
  • The buying brain and advertising
  • The buying brain, screens, and social media
  • Vision of the future.